Free Resources to Grow Your Business

At Bone Marketing, we believe in giving value first. This page is where we share tips, tricks, strategies, and insightsyou can use right away to grow your business. No fluff. No vague “agency talk.” Just practical advice that works.

Founder’s Corner: Notes from Rylen

“I started Bone Marketing because too many businesses were getting burned by agencies that promised the world but delivered nothing. These resources are handwritten because authenticity matters. In an age of AI spam, I want this page to be different — real advice, from real people, with one goal: helping you grow.”

Paid Ads Tips & Strategies

1. Always Test Creatives – Ads die fast. Refresh your creative every 2–4 weeks to avoid ad fatigue.
2. Use Retargeting – Most customers don’t convert on the first click. Retarget visitors with follow-up ads to maximize ROI.
3. Track the Right Metrics – Cost per lead or cost per sale matters more than likes or clicks. Ignore vanity metrics.
4. Audience Size Matters – Small audiences burn out. Broader audiences + strong creative often win.
5. Budget Smart – Start with $20–$30/day per campaign, then scale what works instead of throwing money blindly.

SEO Tips & Strategies

1. Content Beats Tricks – Two solid blog posts per month can drive more long-term traffic than endless keyword stuffing.
2. Backlinks Build Authority – Focus on getting real links from relevant websites, not spammy link farms.
3. Local Citations Matter – For local SEO, make sure your name, address, and phone number are consistent across all platforms.
4. Page Speed is Critical – A slow site will sink rankings. Run a speed test and fix what drags you down.
5. Think Long-Term – SEO results take 3–6 months. Stay consistent, because once you rank, the traffic compounds.

Local Marketing Tips & Strategies

1. Google Business Profile Wins – Post updates weekly, respond to reviews, and keep your profile active. Google rewards activity.
2. Ask for Reviews – A steady flow of 5-star reviews builds trust and boosts ranking. Don’t be shy about asking happy customers.
3. Optimize for “Near Me” Searches – Include your city or neighborhood in titles, descriptions, and content.
4. Photos Sell – Add fresh photos of your team, projects, or products. Real images beat stock every time.
5. Leverage Yelp – Many customers still check Yelp before calling. Keep your page updated and respond to reviews (positive and negative).

Social Media Tips & Strategies

1. Post with Purpose – Don’t just post to post. Every post should educate, entertain, or inspire.
2. Consistency Builds Trust – 3–4 posts per week beats one post every two months. Stay visible.
3. Video > Static – Short-form video (15–30 seconds) almost always outperforms static graphics.
4. Engagement Matters – Respond to comments, like posts from others, and be active. Algorithms reward interaction.
5. Don’t Sell All the Time – Mix in value-driven content so people don’t feel like you’re constantly pushing offers.

General Business Growth Strategies

1. Build a Dashboard – Always know your numbers (leads, sales, ad spend, ROI). What gets tracked, gets improved.
2. Simplify Onboarding – Make it easy for new clients/customers to get started with you. Friction kills deals.
3. Focus on Lifetime Value (LTV) – A client worth $10k over 3 years is more valuable than a one-time $1k deal. Play the long game.
4. Referral Programs Work – Incentivize your happy clients to bring in others. It’s the cheapest way to grow.
5. Be Authentic – People buy from people they trust. Show the human side of your business.