Bone MarketingWhat we do, and what it costs
Nine services. Starting prices listed up front where a price makes sense — the rest depend on your business, and we'll tell you the number before you commit to anything.
Speed to Lead / Missed-Call Text-Back
A contractor on a roof and can't answer. That caller books the next guy. A missed call fires an instant text — "Sorry we missed you, we're on a job site. What do you need?" — and the conversation continues by text, which he can do between tasks. This is the biggest source of recovered revenue in the trades.
Local SEO & Google Business Profile
Show up in the map pack when someone nearby searches your trade. Google Business Profile management, service-area pages, review generation, and the directory listings that actually matter. Full breakdown below.
Review Generation
Automated request after job completion, timed right, direct link. Reviews drive map pack rank and close rate at the same time, so they compound with SEO instead of sitting beside it.
Meta Ads (Facebook & Instagram)
Targeting built around the jobs you actually want. We handle creative, budget, and cutting what isn't converting. You see every number.
Google Local Services Ads
Pay per lead, not per click. The Google Guaranteed badge sits above the map pack. Often outperforms standard search ads for trades.
Yelp Page Management
Profile optimization, response management, and ad management where it makes sense. Yelp still drives real volume in several trades.
Database Reactivation
Every contractor has hundreds of past customers doing nothing. A text campaign to that list books jobs in days with no ad spend.
Websites
A fast, mobile-first site built to turn visitors into calls. Real photos of your work, clear service pages, a quote form, and click-to-call on every screen. You own it outright.
Photo, Video & Social Content
On-site shoots of finished jobs and crews at work, cut into posts, reels, and before-and-afters. For most trade businesses this is the single highest-return thing we do.
INVOICE
The Full Crew
Website, local search, paid ads, and monthly content in one package. One invoice, one point of contact, one plan.
Website build $1,500 for Full Crew clients, instead of $2,500.
Speed to Lead, Review Generation, and Database Reactivation are Full Crew–only — not sold as standalone services.
The local SEO breakdown
Google ranks local results on proximity, relevance, and prominence. We can't change where the searcher is standing, so everything below is relevance and prominence.
Google Business Profile
The majority of the outcome comes from here.
- Primary category matters more than any other field. "Deck Builder" vs "General Contractor" changes which searches you appear in at all.
- Secondary categories for every real service
- Services list filled out completely, each with a description
- Service areas set accurately — not a 200-mile radius, which dilutes relevance
- Photos uploaded weekly from real job sites
- Weekly GBP posts, which most competitors never do
- Q&A seeded with real questions
- Booking or quote link wired to the site
Reviews
- Velocity beats total. Twenty reviews over twelve months beats a hundred from 2019.
- Every review gets a response — Google reads them.
- Requests nudge customers toward naming the service and the city, because that's ranking signal.
Site structure
One page per service, one page per city actually served. Each needs real content and real project photos from that area. This is how a contractor in Mesa ranks in Gilbert.
Technical
- LocalBusiness and Service schema
- FAQ schema
- Identical name, address, and phone number everywhere
- Fast mobile load
- Click-to-call above the fold
Citations
Consistent name, address, phone across directories that matter. Table stakes — won't win rankings, but inconsistency loses them.
Local links
Chamber of commerce, supply house partner pages, trade associations, sponsoring a youth team. Cheap, genuinely local, rarely bothered with.
Tracking
Never a single rank — a geo-grid. You rank #1 at your own address and #14 three miles away, and only a grid shows that.