Bone MarketingResources · Listing
The listing that gets you calls
When someone searches “deck builder near me,” Google is not judging your slogan. It is judging the listing. Photos, category, reviews, posts, hours. If that is stale, the pin goes to someone else.
Do this in one sitting:
- Primary category is the trade you want to be hired for. Not “contractor” if you build decks.
- Service area is towns you actually drive. Not the whole state.
- Hours are real. If you don’t answer Sunday, don’t say you do.
- Cover photo is finished work, not a logo.
- Post once a week: a job, a before/after, a crew shot. Dated. Local.
If the listing is dead, ads are paying to send people into a hole.