Bone MarketingResources · Reporting
Don’t get lied to by a rank report
Agencies love “traffic up 400%.” Ask: which keywords, which town, what date range, screenshot of the tool.
On this site we publish three shops, four terms each, Aug 1 to Sep 14, start and end position. Average % is across those terms only. It is not booked revenue.
Jobber $619k is one client, 30 days, 16 converted quotes, 53% close. Name withheld until they sign off.
If a report can’t be labeled that way, don’t pay for it.